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Level 3 · Week 5 of 8
Speaking for Revenue
Why This Matters
A Level 3 credential signals professional-grade speaking ability — which means some of what you write from here forward may be building your own reputation and opportunities, not just clearing a gate. This week reframes your speech as a professional asset.
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Suggested pace: about a week. This lesson works best across a few short sessions, not one sitting — write today, come back and revise in a day or two, then rehearse once more before you submit. Real progress comes from returning to the same skill more than once, rested, not from cramming it all in at once.
This Week's Exercise
Day 1–2 Start Here — Reflect
Before writing anything, spend time on a harder, quieter question: what do you actually want to be known for, professionally, five years from now? If you don't have a real answer yet, that's worth sitting with honestly before this week's exercise, not skipping past.
Day 3 Draft & Rehearse
Write one sentence describing what you want a listener to think of you, specifically, after hearing this speech — not just what you want them to think about the topic.
Check whether your speech actually demonstrates the expertise you want to be known for, or just talks about the topic in general terms. Specificity signals real expertise; generality doesn't.
Add one detail that only someone with real, lived experience in this area would know to include — that's what separates a credible professional voice from a well-researched one.
Consider how this speech could be repurposed — a talk, a written piece, a portfolio sample — and note whether it's currently built to survive outside this one gate submission.
Day 4–5 Go Deeper & Rehearse Once More
Look at your speech and ask: could this exact speech have been written by someone with half your real experience in this area? If yes, it's likely too general — the goal this week is a speech only you, specifically, could have written.
Day 6 Before You Move On
Could someone with far less real experience than me have written this same speech? If so, what needs to get more specific?
Did I add at least one detail that only comes from real, lived experience?
Is this speech actually reusable beyond this one gate submission, or was it only ever built for the gate?
Day 7 Coach's Note — Dale Carnegie: People rarely buy the pitch. They buy the person who delivered it with genuine, demonstrated competence. Let your expertise show through specifics, not through claims of expertise.